To grow and win business, customer service is non-negotiable. But customers expect more. Successful companies--whether small or enterprise--must also deliver the kind of customer service and experience that compels customers to come back. And then come back again. And again. In a recent Pricewaterhouse Cooper survey, 3 in 4 US consumers ranked customer experience as an important factor in their buying decisions. "Customers are willing to spend up to 16% more on products and services with companies that offer a better experience." Read on to learn more about the customer experience opportunity, plus five trends to consider as you grow your business.

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